How the arts can leverage resources through the formation of partnerships.
A discussion on the NEA's Survey of Public Participation in the Arts and its social marketing implications.
An examination of messaging in the United Arts Campaign
A slight change in direction for the blog
A brief overview and explanation of the marketing mix.
A discussion on gaining a deeper understanding of your target audience.
An overview of segmentation and its central importance to a successful campaign.
An overview on the role of research with a list of resources specific to arts organizations.
How is social marketing relevant to the arts and arts organizations?