Social Marketing and the Arts

Inquiry / Insights / Inspiration

Partnerships & Resources: Lessons from #ArtsMatter

How the arts can leverage resources through the formation of partnerships.


From Surveys to Solutions: Engaging Audiences in the Arts

A discussion on the NEA's Survey of Public Participation in the Arts and its social marketing implications.

Messaging: A Closer Look

An examination of messaging in the United Arts Campaign

Let’s Talk ARTS: A Shift in Focus

A slight change in direction for the blog

Understanding and Utilizing the Marketing Mix: More Than Promotion

A brief overview and explanation of the marketing mix.

Behavioral Considerations and Understanding the Why: Barriers and Benefits

A discussion on gaining a deeper understanding of your target audience.

Segmentation and Targeting: Different Strokes for Different Folks

An overview of segmentation and its central importance to a successful campaign.

The Importance of Research

An overview on the role of research with a list of resources specific to arts organizations.

Where do the Arts Fit?

How is social marketing relevant to the arts and arts organizations?

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